If you’re looking to make a living in this online space, I’d bet you’re selling your services through a Work With Me page. While that’s a great start, there’s a lot more that you could be doing to find new amazing clients to work with. That’s exactly why we’re going to go over why your services need more than a Work With Me page.
Let’s start by going over why that one page isn’t quite enough to get you and your business where you’d like to be.
Why your services need more than a Work With Me page
People need to trust you before they hire you
Let’s start with the whole trust issue. Consider the small businesses you tend to buy from. Did you find something that made you trust them before you handed over your hard-earned money? I bet you did.
The same applies for people who are going to hire you. They need to be completely convinced that you know what you’re talking about, that you’ll deliver the results they expect, and that they’ll like you as a person.
It’s no fun to work with someone you don’t get along with and even less fun when you don’t feel like you got what you were promised.
That’s why your blog needs to do the work of proving your knowledge and building trust, something that your Work With Me page can’t do on it’s own.
People need to understand the need for your service
Have you ever been poking around someone’s website and found a service that made no sense at all? Maybe you weren’t quite sure what the point was or didn’t understand why the results they promised were important?
Now, I’m not going to point anyone out (because that’s mean), but I’ve definitely run across services like this. Services that simply didn’t make any sense to me.
Your Work With Me page on its own won’t give your potential clients all the information they need, that’s why the rest of your website should be there to fill in those gaps.
People need a reason to click over to your Work With Me page
Last, people simply need a reason to click over to check out your services.
When I discover a new business owner for the first time I often click over to their Work With Me page, just to see what they’re all about. But after that, I generally forget about it unless I have a specific reason to take a second look.
If you don’t give your readers a reason to click over to your Work With Me page it’s likely that they won’t after that first time.
Luckily, these three problems are easy to fix. It doesn’t take a lot of work to fill in gaps you’ve left and get more people to check out what you have to offer. Let’s go over three things you should add to your blog to increase the likelihood of people purchasing your services.
Create Relevant + Valuable Content
This one may sound simple and obvious, but are you taking the time to do it? Your content should accomplish the following:
- Prove your knowledge
- Illustrate the importance of the services you offer
- Build relationships with your audience
Thinking back on your content, is it doing all of these things for you?
Proving your knowledge can be done simply through your blog posts. Create a content strategy that provides your audience with valuable and actionable content related to your services. You can learn more about creating a content strategy right here.
Through that same content strategy you can let your audience in on the information they need to understand the full benefit of what you offer. You can give them the basic information, while showing where they’re lacking and need your help.
And finally, your blog is the perfect way to build the trust that’s needed for someone to choose to work with you. Through reading your posts your audience will come to know your voice and personality. Some won’t connect (and that’s okay), but the ones who do are the ones you’d be happiest working with anyway!
Create a targeted email list
I’m sure you’ve heard how important an email list is for your business, but are you using it to draw people to your services?
Now, don’t get me wrong here, if every email you send is pitching your services you’re doing it wrong. But you can use your email list to create even more targeted content for the people who are genuinely interested in you and your offerings.
Show them mistakes they’re making. Let them into more of your story. Give insider tips that no one else will know. And yes, mention your services every so often.
I’ll be honest with you, I definitely need to get better at this, but someone who does an absolutely amazing job of using her email list to its full potential is Meghan Maydel of Moxie & Grace.
Her emails are always full of valuable information, encouragement, a little tough love, and a ton of humor. She points out improvements that you can make, offers advice to give you a head-start, and leaves room for her services to fill in the gaps. Her personality comes through in her emails like no one else I’ve seen and does a perfect job of identifying her ideal clients and speaking directly to them. I’m tellin’ you, check this lady out and take notes!
Teach the first step
The last thing your blog should do to support your Work With Me page is teach your audience the first step.
Getting your audience started on a journey is the perfect way to make them interested in the next steps.
A few great options are to:
- Create a free email course
- Put together an actionable workbook
- Write a step-by-step blog post
I don’t know anyone who does this better than Miranda Nahmias. Miranda offers various design and branding services, my very favorites being eBooks, workbooks, and social media graphics.
An important part of working with Miranda is to be confident in your brand. Without a solid and defined brand, her job of creating the perfect graphics would become much more difficult. To help with that she offers a free course all about creating the perfect color scheme for your blog. This course does a perfect job of attracting people that could use some design and branding help, and it also makes Miranda’s job easier in the process!
How does your blog support your Work With Me page?
Is your blog doing the work of giving your audience what they need to work with you? What could you do to build trust, illustrate the importance of your services, and encourage visitors to take that second or third look at what you offer?