Today I want to quickly go over why strategic web design is really so important. Now, it might sound simple but it’s a question I get a lot. If you don’t understand why it’s so important, you might also struggle to understand why it makes sense for you to charge more if you do design strategically.
The main reason strategic web design is so important is because you’re going to get better results for your clients. Now, you might wonder, “Great, they get better results but what do I get?”
Why better results for your clients means better results for you
If you think about it, better results for your clients means better results for you. When you create a website that boosts conversion rates, product sales, and service bookings, in return you’ll get:
- Better testimonials
- More referrals, and
- Solid results to display in your portfolio
Having that information to display on your website will allow your results to speak for themselves. When a potential client sees that you increased someone’s conversion rates by 50% and that the client loved every single part of your process, they won’t blink at your premium prices. Remember, people pay for results.
Make sure your clients understand the benefits
Don’t fall for the myth that your client just wants something pretty. To make sure your clients understand the benefits of the strategy work you’ve done, it’s important that you give them a presentation of the website, explaining each part of the strategy you put into place. It’s also beneficial to collect stats around their email opt-ins, pageviews, client bookings, and product sales before your project begins and a few months after so they have the real results to look at and talk about later.
If you want to learn more about designing a strategic website grab my quick guide to help you do just that.