Now that we’ve gone over the importance of a website dedicated to your small business you’re probably wondering what the heck your website should have on it.
Do I need a fancy sales page that goes on forever? Social media incorporated? Pictures? My phone number?
There’s a lot that goes into making a website and it can easily become overwhelming. Let’s go over 5 of the more important features your website should have.
Defined And Consistent Brand
Most importantly, you need to have a well-defined brand that reflects you and your business.
If someone lands on your site and can’t get a good feel for your brand, it’s likely that they won’t develop any excitement or strong feelings. On to the next Chome tab they go!
On the other hand, say you’re a business coach. A potential client lands on your site for the first time. They are immediately drawn in by your welcoming and consistent colors, a reassuring message, and a personal-sounding written voice. That’s the kind of experience that will draw people into your brand and get them to your blog, about page, and product/services page to learn as much as they can before contacting you.
Making your business’s true purpose clear will help you convert those curious viewers into clients.
What do I mean by purpose?
I mean digging past what you do and illustrating why you do it.
So instead of saying that I do web development, I say that I help small business owners and creatives craft a profitable online presence with the power to grow their business, attract their dream clients, and set them apart from the competition.
So yes, I do web development, but that is not my purpose. A client is going to connect much more deeply to a purpose than a simple job title.
Testimonials And/Or Portfolio
Testimonials and a portfolio can be the part of your site that make the sale.
Once people find your site, connect with your message, and learn a little more about you, they’re going to want proof that you can do what you claim to be capable of.
Enter an impressive portfolio and glowing testimonials! You’ve got yourself a new client!
Photo Of Yourself
If you don’t have a picture of yourself on your site you may be missing out on some clients. Even if your copy is perfect and your brand is beautiful, humans are visual. They want to see you to get a better idea of who you are and what you could be like to work with.
Now, should we necessarily judge someone’s ability by how they look? …No.
But many people want to at least make sure you look like a nice person. So most businesses want a welcoming picture with a big smile, showing potential clients that you can be trusted.
But that’s not always the case. If you’re a personal trainer that’s just looking for clients that are serious about bulking up and kicking butt in the gym, maybe a cute smiley picture isn’t what you’re looking for. In that case, you would likely want a more serious photo in a gym setting.
The point is to include a picture that will speak to your audience. Assure them that you’re a great person to work with and can help them get what they’re looking for.
Easy Way To Contact
Make it easy for potential clients and customers to contact you.
If someone is looking for more information, but can’t figure out how to ask you a question they will likely give up quickly. Even worse, you may come off as unapproachable.
So make it easy. A contact item in your main menu is all you need. On that contact page, I recommend having a classic contact form as well as your email address. That way people can contact you in a way they’re most comfortable with.
And to set realistic expectations, include a little paragraph about how long people can expect it to take to hear back from you.
What Do You Look For?
What do you look for when you’re exploring someone’s website? What’s something that would make you choose one person over the other, just based on their site content?