If you’ve checked out any of my posts before you know at least a little about a blog strategy. Things like why it’s important, how to get started, and how to incorporate it in different parts of your blog.
But something we haven’t talked about are the common mistakes people make with their blog strategy. I know I’ve learned a lot relating to my blog and business based on the mistakes of others, so hopefully you can do the same.
Today I’ll go over 4 common blog strategy mistakes and a few simple steps you can take to avoid them.
Mistaking “blog strategy” for “content strategy”
This is the most common mistake I see. In fact, almost every response I get to the question “what’s your biggest struggle with your blog strategy” relates to content strategy.
Now, content strategy is a large part of blog strategy, and I’m sure many people struggle with the content portion more than anything else, but I know many aren’t quite sure of the difference or even if there is one.
To read about the differences check out this post here.
Focusing on too many goals
The next mistake I see are those who focus on too many goals at once. I know we all want to improve at everything at the same time, but it just isn’t realistic. In order to truly make progress you need to limit the number of goals you tackle at once. This way you can take the time to take action, evaluate your progress, and make additional changes.
I always suggest that you start with the number one goal you wish to achieve for your blog and business, and create three smaller goals based on that. These smaller goals will support your main goal, allowing you to reach it over time.
When you do it that way you’re not spread too thin, yet you still have a variety of tasks to work towards to prevent you and your audience from getting bored.
To set the best goals that will support your blog and business check out this post here.
Allowing for distractions
Allowing for distractions within your blog strategy can do more harm than you would think.
For example, picture someone that has executed their blog strategy perfectly. Everything you find on their blog relates to growing their business, expanding their email list, gaining social media followers, and earning the trust of their audience. But then they throw ads in the mix. They have ads in their header, sidebar, and after each post. Those ads distract from everything. First and foremost, they decrease the likeliness that new readers will trust them. In addition, those ads are likely decreasing page views, social media growth, and email opt-ins because visitors are instead clicking on those ads and being driven away.
If you’ve allowed some distractions into your blog strategy, don’t worry, there’s time to fix it. Check out this post here on how to get your blog cleaned up!
The next mistake is inconsistency, and this varies in a multitude of ways.
First and foremost is inconsistency across platforms. When you have your blog’s strategy firmly in place it’s important that other platforms, such as social media, match up. Right now, take a look at your most popular social media platforms. Are those messages aligning with your blog content? Do the goals you’re trying to accomplish line up?
If not, take the time to make some changes. If your goals are to grow your email list, social media following, and reader trust, make sure your social media presence is supporting you in reaching those goals.
And next is being inconsistent with your overall strategy. Yes, our goals and purpose change over time, and that is fine. But make sure you’re choosing goals that will help you in the long-term. That way things are staying consistent for both you and your readers.
Are you making any of these mistakes?
How is your blog strategy looking? Are you making any of these mistakes?