There comes a time in business where you want to take on fewer projects, but make the same amount of money. Or you may want to increase your revenue altogether! One of the quickest solutions for both of those is to increase your prices and charge more for your design projects!
There are three go-to tips I implemented in my business that helped me, and I am sharing those with you today to help you charge more for your web design projects!
1. Create packages with specific results
When sharing service offerings on your site, don’t list everything you can do. It creates too much clutter and doesn’t give your potential client any real direction.
Based on your expertise and target audience, create packages that give your clients significant and specific results. And as a bonus piece of advice, don’t have more than three packages. Keep it simple.
As you develop your packages, highlight what your clients will get out of your time together.
For example, do you tend to work with local clients with no online presence? You can present this service as a website design + strategy package.
Or if you tend to work with clients who need ongoing design help, a design assistance package is the way to go for you.
By having your benefits displayed and keeping things clear for the client, it will be easier to communicate your higher value and in turn, your higher price point.
2. Stop selling a list of features
A lot of design websites I see do a great job of offering packages, but focus those packages on the wrong aspect of the offer.
Listing out every project line item shouldn’t be the main point of your services page. While what’s included is important, it shouldn’t be the main focus.
Instead, highlight the results and benefits of each specific package. This is what really matters for your services page and what will help your client see that you’re worth more than a couple of hundred dollars.
For example, someone will pay a lot more for a high-converting website that will land them more dream coaching clients than a home page, 3 additional pages, and a blog.
Help potential clients see the transformation you can bring to their life and/or business and you’ll see a major difference in how much they’re willing to pay.
3. Focus on building relationships
As a major introvert who has always been shy, I never thought I’d be making this point. But in an online/digital world, there can be a lot of disconnection and lack of personable service. Let your business stand out from the rest by developing real relationships with potential clients, others in your industry, and people in complementary industries (photographers, copywriters, coaches, etc.).
The connections you make have a great impact on your business. All the polls I’ve seen with designers and other service-based business owners charging higher prices get the majority of their clients from referrals or relationships they already have. This is reflected in my experience as well.
When you have others who can recommend you to friends, vouch for your services, and contribute to your testimonials, potential clients will see your value. These go-to referrals are another way to transition into charging more for your projects!
What steps can you take today?
Choose one of these points and put them into action today!
Each is a simple shift in the way you think, act, and present your offerings. But in this case, simple is powerful! You can increase the pricing of your projects and be confident in the way you’re presenting both yourself and your offers.