We all want to make our clients as happy as we possibly can. If they ask for something crazy in their brand or website design, they get it. If they ask for ooone more “little” tweak after they’re out of revision rounds, they get it. And if they demand an insanely quick turnaround for a project that isn’t humanly possible…they sometimes get it.
Wanting to make your clients happy is the reason that your business succeeds. But it can also lead you to do things that are totally crazy…which is easier to see after the fact. And a lot of it leads to disrespecting both our own work and the work of others.