Are you looking to book more clients for your business? You may be marketing your services all over Instagram with little return or finding that you lose prospects during the inquiry process.
Whatever you’ve tried in the past, this post will cover 4 simple to make booking prospective web design clients a little easier.
Focus on your end-results
Do you have a list of packages a mile long? Or maybe you don’t have packaged services and instead just list all the types of tasks you can complete for your clients.
Right there is where the trouble starts.
When a client comes looking for a designer, they’re looking for a specific result. They might not know it, but they’ll realize it when it’s brought to their attention.
Work on having 3 or fewer specific services that all deliver specific end-results. This will appeal to your clients, catch their attention, and provide options to meet them where they’re at.
Make sure these services are clearly displayed on your website and stand out from the rest of the content.
Keep in mind that an a la carte option isn’t going to catch anyone’s attention, except for the potential clients who want something for super cheap. (Hint, hint: That’s a red flag right there.)
By having your signature services established and highlighted on your website, your potential client will see the possibilities of partnering with your business for their needs beyond a pretty logo or website. Get them focused on the end goal and deliverables they will get through a project with you.
What are some common questions you get over and over during the inquiry process? Take note of these repeat questions and add them to a section on your services page(s) for reference.
Questions like when is your next start date or what you’ll need from them to complete the project are great to include.
These questions don’t all have to be included in a FAQ section either. They can naturally be worked in with the rest of the copy throughout the page. For example, when a client sees a button leading them to book, that’s when they’ll naturally wonder when your next available start date is. Right above or below the button is a perfect spot to have that answer.
The same goes for starting prices for your projects. While I know listing your price point is a hot topic for entrepreneurs, many people (including myself) will not fill out a contact form if they don’t see a starting price listed.
Make it easy to book
How easy is it for your clients to book with you? Do they have to schedule a call, even if they’re ready to hand over their money? Do they have to try to guess what information you need from them on a general contact form?
Make the next step your potential client takes super easy. Incorporate multiple buttons per page and use the button text to make what the next step is clear and simple.
If you send prospects to a form, make sure it’s more detailed than your typical contact form. This should be an intake form that guides them through the process of giving you what you’d need to quote out a project and create a proposal.
Master the first impression
Once a client reaches out, keep their excitement going! An automated email with a thank you message goes a long way. In that email, incorporate an intro packet telling them a little about how you work, and what to expect with the next steps. This is also a great place to give them an option to book a call. (I use this through Dubsado!).
When it comes to your project proposal, send that or a follow-up message as quickly as possible. I aim for a 1-business day turnaround.
While these steps are simple improvements to your prospective client process, they can make a huge impact and lead to the signature on that dotted line sooner!